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China Children’s Clothing City

zili children's clothes city

In the Children’s Clothing City in Zhili, Huzhou, the market trend is changing, and some keen merchants have already taken the lead and started designing Nordic-style children’s clothing.

Zhili Town is located in Wuxing District, Huzhou. It was named after the prosperity of weaving since ancient times. In the late 1970s, the local area began to develop the children’s clothing industry, and has now become a veritable “children’s clothing capital of China”. There are more than 14,000 children’s clothing companies alone, with an annual output value of more than 70 billion yuan.

Every day at 2 o’clock in the afternoon, the children’s clothing city in Zhili starts to get noisy. Merchants, fabric merchants, sample clothing merchants, cloth shop owners, designers who take samples, and delivery masters from all over the world will flock to the market and crowd the market. At each stall, especially when the peak season comes in August, the average daily flow of people in the entire children’s clothing city can reach tens of thousands.

As early as the 1970s, Zhili was a well-known backwater in the Hangjiahu Plain. Local weaving craftsmen started their business on a “bianpole street” covering an area of only 0.8 square kilometers, mainly sewing bedspreads, pillowcases and other fabrics. The leftover materials from the production of fabrics were processed into children’s bellybands and clothes, thus starting the children’s clothing industry in Zhili.

By the early 1980s, there were thousands of small family workshops producing and selling in Zhili Town, and the children’s clothing industry began to take shape; in 1995, electric sewing machines replaced pedal sewing machines; in 2000, machine assembly lines began to enter factories. It has also attracted more upstream and downstream industries to gather here, gradually forming an industrial ecosystem.

In recent years, Zhili children’s clothing has been launched in markets such as North America, Australia and the United Kingdom, and its products are very popular among local consumers.